5 Reasons to Implement Live Chat on your website

February 23, 2008 by Chadwick · Leave a Comment
Filed under: Website Design 
  1. Chat with customers instantly
  2. Reduce shopping cart abandonment
  3. Aid in navigating customers to desired areas of your site
  4. See real-time data about your website visitors• where they are from,• which page they are on• how long they have been on• how they found your website (Google, Yahoo, MSN)
  5. You Build Trust & Credibility when you are able to quickly and effectively resolve any type of customer inquiry, which will lead to increased sales.

Live Chat Software

Showing credibility & trust will equal more online sales!

February 22, 2008 by Chadwick · Leave a Comment
Filed under: Website Design 

Website security is often one of the most overlooked aspects of an e-commerce website. This is also true in the brick and mortar store environment. You are more likely to make a purchase from a store/company you feel safe shopping with. If you were purchasing a piece of clothing, but didn’t have time to try it on, you would be more likely to make that purchase at a store whose return policy is clearly displayed.

You must instantly provide that same credibility and trust to your potential website customers.

If you currently just have a brick and mortar business, you should consider making the move online. Online sales are at an all time high, and it’s continuing to grow a rapid pace. I don’t know any business that will turn down the opportunity to make a sale 24 hours a day, 365 days a year.

What you can do to build trust & credibility

  • Join BBB Online
    If your a current BBB member, you can sign up at a discounted rate.
    You will get a logo to display on your website, and if clicked will pull up your BBB profile.

  • Join Your Local Chamber of Commerce
    Showing that your involved also in the community where your retail location is at is priceless.
    This will also help you network with other businesses

  • Hackersafe
    You will display a HACKER SAFE certification mark on your website. Daily audits are performed on your site, and you are notified of any vulnerbilities. If these vulnerbilities are not corrected, your seal won’t be displayed.
    This will increase sales by increasing shopper confidence, & you build your brand with the security seal seen on more top sites than any other.

Implementing the items above will help your e-commerce website succeed, where most sites fail.

FREE Merchant Account Options

February 19, 2008 by Chadwick · Leave a Comment
Filed under: Website Design 

If your looking for a way to accept credit cards from customers without the fees that come with standard merchant accounts, I have 3 solutions.

Paypal

Google Checkout

  • Free Sign Up
  • No Monthly Fees
  • No Gateway Fees
  • Low Transaction Fees (FREE* Processing if you advertise on Google Adwords)
  • Free Shopping Cart Tools

For every $1 you spend on AdWords each month, you can process $10 in sales the following month for free through Google Checkout.Sample Site: Jamaican Blue Mountain Coffee

Mal’s E-Commerce

  • Free Sign Up
  • No Monthly Fees
  • Free Shopping Cart Tools
  • Access to SSL Secure Server

This option allows for you to setup a shopping cart and either just collect the credit card information, or integrate the shopping cart with Paypal, Linkpoint, Authorizenet and many more.

Sample Site: Grant Me My Final Wish

Standard Merchant Accounts are also available for around $50/month and will give you the ability to run cards through an online terminal, or locally on a credit card machine.