Real Estate Agents – Making the most out of your downtime

Although the Real Estate market has gone downhill in Michigan, there are still a great number of experienced agents that don’t want to give up on their chosen career path. 5 year ago agents were busy on the phone, replying to emails, faxing, & driving all over town meeting buyers/sellers. I learned a lot about the Real Estate market from my Macomb County Realtor.

The market has since changed, but this doesn’t mean their won’t be a need for a Real Estate Agent. Squidoo has put together a website which allows realtors/brokers to establish themselves as local experts in the areas they service.

Real Estate agents are able to post information about the city/county they want to target most from a Real Estate standpoint. They can include information such as prime neighborhoods, school district information, other general information that would be informative to a current/future buyer.

This will establish a relationship with potential new clients. Whether buying, or selling people would much rather use a Real Estate agent they can trust.

Next steps if your a Real Estate agent or Broker.

• Become the online Mayor of your zip code
• Create website
• Create blog (host this on same domain as your website, i.e. contemedia.com/blog instead of contemedia.wordpress.com)
• If you already have a website, revamp it to meet the current markets needs
• Monetize your success after you’ve established yourself as an authority in your field

Use this downtime as an opportunity to use your knowledge in a field that is getting a lot of negative attention. People are still buying and selling houses, maybe not in the numbers they were once were. But, I think more effort needs to be put in, if you intend to be in the Real Estate business for the long haul.