Yahoo targets woman with Shine, does it mean more men use Google?

April 1, 2008 by Chadwick · Leave a Comment
Filed under: Yahoo 

Yahoo launches new site Shine focused on capturing the interest of women everyone.  Statistics show woman are more likely to blog than men, so this might be a great opportunity for Yahoo.

The site, called “Shine,” will feature original blogs and content from major publishing partners including Conde Nast, Hearst, and Time.

Does this mean more men use Google, probably not.

Multiple surveys confirm that females outnumber males online in the US, with “no significant gender gap in Internet usage.”

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