Business Health Scorecard

You know your business better than anyone. But when you’re deep in daily work, it’s difficult to compare the strength of different systems. Answer 21 practical questions across seven business systems. The scoring model surfaces relative strengths and blind spots, then gives you a structured conversation starter. It does not diagnose your business or predict performance.

THE CONTEMEDIA DIAGNOSTIC INDEX

21 focused questions across seven business systems. Rate what actually happens in your business, not what the procedure says should happen. You will receive a structured self-assessment, not a prediction or audited assessment.

1 = Rarely or not in place2 = Inconsistent3 = Sometimes reliable4 = Usually reliable5 = Documented and consistently used

Customer discovery & positioning3 questions

01 We can describe who our best-fit customer is and why they choose us.

02 The right customers can find us through dependable channels.

03 We can distinguish meaningful customer demand from vanity traffic.

Inquiry capture & ownership3 questions

04 Inquiries reach a shared, reliable place rather than scattered inboxes.

05 Every new inquiry has a clear owner and a next step.

06 We can measure how many incoming opportunities go unanswered or unrecorded.

Responsiveness & follow-through3 questions

07 Customers get a timely and useful initial response.

08 Pending opportunities receive appropriate follow-up without relying on memory.

09 Our team knows when to escalate a delayed or stalled customer request.

Sales, quoting & handoffs3 questions

10 We can follow an opportunity from first contact through an order or outcome.

11 Quotes, proposals or estimates have clear stages and next actions.

12 Sales commitments and delivery teams share the information they need.

Operational reliability & capacity3 questions

13 Important recurring work follows a documented, repeatable approach.

14 Team members know who owns decisions, exceptions and handoffs.

15 We can identify process bottlenecks before they repeatedly affect customers.

Management information & decisions3 questions

16 We trust the source and definition of our key performance numbers.

17 Useful reports are available without extensive spreadsheet reconstruction.

18 We review performance regularly and turn findings into decisions.

Technology, vendors & adoption3 questions

19 Existing software supports our important processes without unnecessary workarounds.

20 People are trained to use the tools we already pay for.

21 We review technology, security and outside vendors based on actual business needs.

TRANSPARENT SCORINGEach response is rated 1–5. Each domain's average rating is converted to a 0–100 scale using (average − 1) ÷ 4 × 100. Seven domains are equally weighted. A complete assessment is required before a total score appears.

What will your score mean?

It will indicate how consistently you rate your seven business systems. The most useful insight is often a gap between departments or between your self-ratings and real operating evidence.

Save a copy of your results

Your calculator data stays private. Contemedia does not store your calculator inputs or results. Calculations run in your browser and are not sent to our server by these tools. Download a copy if you want to keep or share it. Standard website analytics, if enabled, may record page visits, not these field values.

For illustration and planning only. Results depend entirely on your assumptions and do not guarantee revenue, savings or outcomes. Do not count recovered labor time as cash savings unless staffing costs actually change.

What the Contemedia index means, and what it does not

The index converts 21 self-ratings into a 0–100 score. It is an internally defined diagnostic framework, not an industry percentile, credit score or scientifically validated predictor of profitability. The seven dimensions are weighted equally. Because self-ratings can be optimistic or inconsistent, ask more than one person to complete it independently and compare the answers.

0–24 / Fragile foundations

Multiple practices are rated missing or unreliable. Verify the highest-consequence problems before expanding investment.

25–49 / Inconsistent systems

Important activities exist, but their reliability may depend heavily on individual effort or exceptions.

50–74 / Developing capability

Several practices are established. Prioritization depends on where gaps intersect with actual cost, risk or customer experience.

75–100 / Strong self-ratings

Processes appear reliable by your assessment. Validate claims against outcomes and examine the lowest-scoring dimension.

These bands are Contemedia-defined interpretation labels, not external data. They should guide discussion, never replace independent evidence or a tailored review.

How to put the score to work

Invite one or two people who see the business differently to take the scorecard separately. The most interesting result may be where the answers disagree. Ask what evidence would settle the question. A high overall score should never conceal a weak customer experience or a serious operating risk.

Turn low scores into a next action

Pick one area with the most meaningful business effect.
Describe a recent real example of what went wrong or right.
Choose a simple metric and a person accountable for it.
Test one improvement, then assess again.

See how an independent review can help prioritize findings.

Business Health Scorecard